Greenology Campaign
Client
Greenology specializes in locally sourced and grown vegetables, fruits, and herbs. Through its annual report, the company illustrates its yearly growth to shareholders and aims to attract prospective investors.
Target Audience
The annual report targets current shareholders tracking Greenology’s performance and prospective investors interested in sustainable agriculture and eco-friendly initiatives.
Designer Decisions
I’ve made specific design choices for the annual report tailored to Greenology’s brand identity. I opted for shades of green to symbolize growth, sustainability, and freshness, aligning closely with the company’s core values. Additionally, I chose clean and readable fonts to ensure clarity and professionalism, making the content easily accessible and understandable for the target audience.
- Spread Design
- Infographic Design
- Logo Design