Client
Ethos is a high-end beauty brand that epitomizes luxury and opulence. Catering to discerning women, it offers a premium range of skincare and body care products, including face creams, oils, serums, bath salts, and scrubs, among others.

Target Audience
Women aged 30-60 seeking luxury skincare and body care products.

Designer Decisions
For Client Ethos, I’ve designed a sophisticated and elegant visual identity to align with its high-end positioning in the beauty market. The color palette was carefully chosen to include gold and purple. Gold symbolizes luxury, quality, and success, reflecting the brand’s premium positioning and the high-quality ingredients used in its products. Purple, on the other hand, represents royalty, creativity, and sophistication, resonating with the brand’s target demographic of discerning women aged 30-60.

The logo is an original illustration, meticulously crafted to reflect the brand’s luxurious essence and appeal to its target demographic. Additionally, I created original patterns that adorn the packaging, adding a unique and distinctive touch to each product, further enhancing the brand’s premium image and setting it apart from competitors.

• Logo Design
• Package Design