Client
Pediatrics Conference is an annual event held at Astra Medical Building in Raleigh, NC targeting medical professionals. Upon completion of the two-day event, attendees can access their certificates online and receive a complimentary swag bag stocked with exciting goodies.

Target Audience
Medical professionals specializing in pediatrics and related fields.

Designer Decisions
For the Pediatrics Conference, I’ve designed a cohesive set of materials tailored to engage and inform medical professionals. I’ve chosen a clean and professional aesthetic to reflect the medical nature of the event, incorporating intuitive layouts and easy-to-read typography to ensure clarity and accessibility of the information provided. I created original illustrations to enhance the visual appeal and uniqueness of the promotional materials. The logo is an original illustration, custom designed to resemble a friendly stethoscope, adding a touch of warmth and approachability to the conference’s identity. The honeycomb pattern used throughout the materials symbolizes the interconnectedness of pediatric care, representing the collaborative efforts and network of healthcare professionals working together to provide comprehensive care for children.

• Print & Digital Advertisements
• Logo Design
• Environmental Design
• Event Schedule
• Swag Bag